Concept: The project focused on the comprehensive integration of three olive-tree-related ideas: the well-known image and icon of an olive tree, the gold tones of olive oil and the spontaneous yet seamless movements of the leaves on an olive tree. 

Challenge: In addition to emphasizing the store’s products through the use of the three main design elements listed above, the lighting needed to create a strong visual image that would flow through the large display windows and capture the attention of passersby on Rothschild Boulevard. 

Solution: The RTLD solution involved three main lighting elements: Fluorescent back-lighting that would shine through the “stencil”-style walls; a unique layout of direct down-lights to highlight the store’s products and signage; local LED linear strips under each shelf that allowed the products’ visual beauty to naturally draw the attention of customers in the store.  

TYPE

commercial

DATE

2008

LOCATION

Israel, Tel Aviv

CREDITS

Client: Liveo

Architect/Designer: Sigal Baranovitch & Gali Amit Interior Design

PHOTO: Amit geron