Jaguar show room

Concept: In order to align RTLD’s architectural lighting design with the client’s overall interiors, we focused on an elegant, minimalist, grey-scale approach. 

Challenge: Maintaining a minimalist atmosphere that highlights the high-end cars on display in the showroom. This involved creating a minimal ceiling plan, with light fixtures that would not draw attention. 

Solution: The lighting plan employed long, linear coves with indirect fluorescent light and direct HIT spots. This approach enabled the cars to be the attention-grabbers within the space. The combination of indirect and direct lighting throughout the various areas of the showroom accentuated the color and complete look of each car.






Israel, Tel Aviv


Client: Jaguar

Architect/Designer: Rona Levin


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