Hapoalim Bank – digital branch
Concept: The Digital Branch of Hapoalim Bankischaracterized for being: fresh, clean, innovative looking and inviting to use. We wanted to have a clean look with fresh uniform lighting.
Challenge: each branch is architecturally planned to look a bit different: Different ceiling height, different shape and different look. The lighting was planned to have a similar signature in all 4 branches built until today. As lots of screens are mounted on walls and counters, we had to use light source with no glare.
Solution: linear lines of light are recessed mounted in the folded ceiling. This element creates the general lighting as a simple, straight forward, clean, fresh solution. Indirect lighting is hidden in the ceiling drops, to up light the higher ceiling and make the space look bigger. Some branches have a huge screen with running information as part of the façade that itself is kind of a light source toward the street / mall.
Israel, Tel Aviv
Client: Hapoalim Bank
Architect/Designer: Sharon Cheshnovsky
PHOTO: Esther Hershky